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State’s own selected for apollo Flight of the hawkz

Posted in Notebook

The state can add another feather to its cap as one of its own, Alva B. Sangma, Editor, Achik Songbad, has been selected to participate in National Geographic’s latest series ‘Flight of the Hawkz’. She was selected in the Kolkata round of auditions.
Flight of the Hawkz is an extreme off-road adventure challenge series involving Sports Utility Vehicles (SUVs) driving over rough terrain. The participants have to clear each step, moving into another more grueling round. A total of six teams will be shortlisted. Each team will consist of two participants, the SUV driver and the navigator.
Aside from having to cover 120 km per day over rocky terrain, participants will also have to solve mind games, take up adventure tasks like paddling while standing up, tight rope walking and monkey crawling among others.
The seven-part series will cover unknown routes in between Lavasa (Maharashtra) and Goa to reach the final destination.
These tasks are not without rewards, however. The winning team gets to go on a fully paid adventure trip for two to the stunning Masai Mara in South Africa.
The series will be hosted by actress and model, Nethra Raghuraman.
National Geographic Channel has tied up with Apollo Tyres, India’s largest tyre-maker, to bring this latest television series to its viewers.
In keeping with the channel’s commitment to conservation, Nat Geo will also be working on a carbon offsetting programme for the series. Supported by Coca Cola as the associate sponsor, the series will be extensively promoted through an innovative 360-degree campaign including on-air, on-line, print, radio  and SMS. Nat Geo has tied up with MSN to create and promote a special micro site on www.msnindia.com/natgeohawkz which includes a host of features like information for the participants, videos and an interesting photo gallery. The microsite on MSN will be the only registration mode for participating. The site can also be accessed through www.apollotyres.com



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